Knowing how to get the best out of your directory listing is crucial for any business in the freight forwarding industry. Directory listings have become an integral part of any business. Knowing exactly how to structure your listing and portraying yourself in a way that suits both your company goals and clients’ needs is crucial in getting new business.
However, many companies now take a back seat and throw money down the drain by not getting the most out of their directory listing. Pre-internet, it was easy to proof your directory listings, but today, however, if you are a business owner struggling to find the time to go through all the fine details, we must recommend finding someone to pick through your directory listing looking for any inaccuracies, spelling mistakes or out of date images. Working closely with the company in which your directory listing will be in is a superb way of professional looking product, enticing in clients from further reaching locations and industries than you thought ever possible.
You really must put your faith and trust into the company to whom you are listing your business with. Always comparing the market and making sure you are placing your business in the right magazine or website is vital to creating a cost-effective and reliable listing. This drive behind putting in the effort with all these small details comes from the fact discrepancies like misspellings, abbreviations, lack of suite number and wrong phone number can create havoc when Google can’t determine which information about your business is correct. If Google’s not sure, they may display incorrect information — or not show your business at all in search results.
Being in more directory listings also helps increase your chance of being found by anyone looking for freight forwarding services. The text of your title and description tags is displayed in search results. Think of this text as a “mini-ad” that you need to carefully craft. The more consistent this is and the more accurate it is, the more that google will let make this appear for people searching for forwarding. Take advantage of this space and use it wisely — and make sure you double-check that your titles and descriptions aren’t getting cut off in search results.
The FORWARDER Directory is a directory of freight forwarding companies, shipping lines, airlines, etc. that specialise in shipping to/from certain countries. Freight Media can help you set up a directory that is guaranteed to help you in the forwarding world. Our team always perfects each directory and makes sure your details are correct and positioned in the best place possible for your business.
It lists the main countries in alphabetical order and then the specialist carriers are then listed in order of advert size and then alphabetical. For the user it allows them to find a true specialist with a strong service to/from the region/country. For the carrier, it provides a steady flow of quality enquiries to/from the regions which they serve best.
You can place any size advert from a single line entry to a double-page spread in the Directory about your strongest services. Our team can advise you on how best to use the space. When it comes to the forwarding industry, we have an extensive list of companies listing themselves through the forwarder directory, and with our dedicated team, we can make the process a breeze for you and your business.